Once Upon the Loire
Once Upon the Loire
Once Upon the Loire
This project presents a campaign designed to modernize a tourist experience built around the Loire Valley castles for an American audience. I chose to reinterpret this historic heritage through a fresh, contemporary lens, making the experience feel more immersive and culturally accessible. The concept explores how storytelling, visual identity, and design can reshape the perception of these iconic sites by highlighting their magic, symbolism, and emotional impact.
This project presents a campaign designed to modernize a tourist experience built around the Loire Valley castles for an American audience. I chose to reinterpret this historic heritage through a fresh, contemporary lens, making the experience feel more immersive and culturally accessible. The concept explores how storytelling, visual identity, and design can reshape the perception of these iconic sites by highlighting their magic, symbolism, and emotional impact.
This project presents a campaign designed to modernize a tourist experience built around the Loire Valley castles for an American audience. I chose to reinterpret this historic heritage through a fresh, contemporary lens, making the experience feel more immersive and culturally accessible. The concept explores how storytelling, visual identity, and design can reshape the perception of these iconic sites by highlighting their magic, symbolism, and emotional impact.
My logo, which shows an open book revealing a castle, directly supports this idea: it represents the Loire Valley as a story that unfolds, with each castle becoming a chapter to discover. The posters follow the same logic by giving each castle its own special atmosphere through color, light, and composition. This creates a unique mood for every location, reinforcing the idea that the journey is not just a visit, but a collection of immersive stories that form a larger narrative adventure.
My logo, which shows an open book revealing a castle, directly supports this idea: it represents the Loire Valley as a story that unfolds, with each castle becoming a chapter to discover. The posters follow the same logic by giving each castle its own special atmosphere through color, light, and composition. This creates a unique mood for every location, reinforcing the idea that the journey is not just a visit, but a collection of immersive stories that form a larger narrative adventure.
My logo, which shows an open book revealing a castle, directly supports this idea: it represents the Loire Valley as a story that unfolds, with each castle becoming a chapter to discover. The posters follow the same logic by giving each castle its own special atmosphere through color, light, and composition. This creates a unique mood for every location, reinforcing the idea that the journey is not just a visit, but a collection of immersive stories that form a larger narrative adventure.
Logo Design
Logo Design
Logo Design
Posters Design
Posters Design
Posters Design
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75