iPhone Air
iPhone Air
iPhone Air
This project presents a campaign composed of three posters and a street-marketing installation built around the idea of showcasing an “intense” product experience. I chose to express this intensity in an unexpected way: by highlighting the exceptional lightness of the iPhone Air. The concept explores how visual storytelling can communicate this feature by placing the device in situations where its weight becomes almost imperceptible.
This project presents a campaign composed of three posters and a street-marketing installation built around the idea of showcasing an “intense” product experience. I chose to express this intensity in an unexpected way: by highlighting the exceptional lightness of the iPhone Air. The concept explores how visual storytelling can communicate this feature by placing the device in situations where its weight becomes almost imperceptible.
This project presents a campaign composed of three posters and a street-marketing installation built around the idea of showcasing an “intense” product experience. I chose to express this intensity in an unexpected way: by highlighting the exceptional lightness of the iPhone Air. The concept explores how visual storytelling can communicate this feature by placing the device in situations where its weight becomes almost imperceptible.
For this project, I chose to highlight the lightness of the iPhone Air by placing it on unusually fragile supports such as a soap bubble, a dandelion, and a cotton flower. Each image uses a minimal and airy composition to visually express how little weight the device carries. For the street-marketing extension, the goal is to push the concept into a real, physical experience: inside an Apple Store, the iPhone appears to float in mid-air thanks to an electromagnetic system.
For this project, I chose to highlight the lightness of the iPhone Air by placing it on unusually fragile supports such as a soap bubble, a dandelion, and a cotton flower. Each image uses a minimal and airy composition to visually express how little weight the device carries. For the street-marketing extension, the goal is to push the concept into a real, physical experience: inside an Apple Store, the iPhone appears to float in mid-air thanks to an electromagnetic system.
For this project, I chose to highlight the lightness of the iPhone Air by placing it on unusually fragile supports such as a soap bubble, a dandelion, and a cotton flower. Each image uses a minimal and airy composition to visually express how little weight the device carries. For the street-marketing extension, the goal is to push the concept into a real, physical experience: inside an Apple Store, the iPhone appears to float in mid-air thanks to an electromagnetic system.
Posters Design
Posters Design
Posters Design
Street Marketing
Street Marketing
Street Marketing
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Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75
Contacts
Contact Me!
Contact
Phone +33 7 68 95 28 75